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Wolff Preparing to Divest Shareholding Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to record-breaking success in F1

Toto Wolff is in final negotiations to offload part of his shareholding in the Mercedes F1 outfit.

This transaction values the Mercedes team at £4.6 billion – a record for an F1 team – following McLaren were valued at £3.5bn in an adjustment to ownership structure in September.

Wolff, who owns one-third of the Mercedes F1 operation, would sell a stake in the region of 5%.

The 53-year-old would stay on as team principal and CEO if the sale goes through.

Shareholder Breakdown

The other shareholders in the team are Mercedes-Benz and chemicals giant Ineos Group, who both hold one-third of the company.

An official representative said: "We are providing no official statement on the matter. The governance of Mercedes F1 will remain unchanged, and all three partners are dedicated to continued achievements of Mercedes-Benz in F1."

Financial Increase

The deal signifies a significant increase in value of Mercedes F1 since Ineos bought its stake for £208m in 2022.

The rise demonstrates the expansion in market values of Formula 1 outfits in the past few years as a consequence of the increasing appeal of Formula 1 around the world.

This was also seen in the box-office performance of the F1 movie starring Hollywood star Brad Pitt, which debuted in summer 2023 and earned more than $630m (£458m) at the box office.

The film represents the actor's top-grossing film and the highest-earning sports film ever released.

Present Performance

The Mercedes team are second in the constructors' championship, behind McLaren Racing, with three races left this season.

Mercedes' primary racer British driver George Russell has secured victory in 2 of the 21 grands prix so far and is in fourth place in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a record eight straight team titles and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

Written by

Terry Richards

A Berlin-based tech enthusiast and digital strategist with over a decade of experience in web development and creative content.

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